Most eCommerce brands lose 60–80% of visitors at checkout. I fix the leaks — through CRO strategy, sharp UX, and clean Shopify code.
“Calvin rebuilt our checkout from scratch. The lift was immediate — and it kept compounding through Q1.”
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Conversion rate uplift
$0.0M
Added revenue YoY
“We went from a generic Shopify theme to a store that actually feels like our brand. ROAS doubled in two months.”
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Return on ad spend
−0%
Cart abandonment
“Mobile was killing us. Calvin’s redesign turned our worst-performing channel into our best one.”
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Mobile conversion
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LCP load time
Most eCommerce stores are built to look good not to convert. I bridge that gap through UX design, Shopify development, and conversion strategy. Whether you're a brand, an agency, or building your next team. I work where design meets results.
For brand owners whose stores don't convert, agencies needing a design partner, and companies looking for a UX specialist in-house or remote.
For brands building or rebuilding on Shopify, agencies with dev overflow, and startups that need it done right from day one.
For brands, agencies, and creators who need scalable visual content — without the time and cost of a traditional photoshoot.
Every layout decision starts with metrics, not aesthetics.
Heatmaps, A/B tests, and analytics drive every decision.
Clean Liquid templates and responsive code that loads fast.
Optimized for Core Web Vitals — fast stores convert higher.
Good result. should work as hard as you do.
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I started in eCommerce because I saw how much revenue brands were leaving on the table not from lack of traffic, but from poor UX. Now I combine CRO strategy, UX design, and Shopify development into one focused approach.