[ Welcome ]

— Services

Built to convert.
Designed to grow.

CRO strategy, Shopify development, and AI product imaging — three disciplines, one focused approach for ecommerce brands ready to scale beyond generic themes.

— What I do

Three pillars.
One focused approach.

01.

CRO & UX/UI Design

Stores that look good and convert better. Heatmap-driven decisions, mobile-first redesigns, and conversion-focused flows.

  • Store redesign
  • UX audit
  • Conversion flow
  • PDP & checkout redesign
  • Figma design system
  • User journey mapping
  • Mobile-first UI

Best for brands that don't convert, agencies needing a design partner, in-house UX support.

02.

Shopify Developer

Custom Shopify themes built clean. From migration to launch — performance-optimized, app-integrated, scalable.

  • Theme development
  • Custom Liquid sections
  • Migration to Shopify
  • Apps integration (Klaviyo, Yotpo, Rebuy)
  • Speed & Core Web Vitals
  • Checkout customization
  • Post-launch support

Best for founders launching new stores, brands migrating from Magento/Woo, Shopify Plus customizations.

03.

AI Product Imaging

Scalable visual content without the photoshoot cost. AI lifestyle scenes, model UGC, and product visualization.

  • Flat → lifestyle scene
  • AI model UGC
  • Background replacement
  • Product visual scaling
  • Ad creative variants
  • Seasonal campaign visuals

Best for brands, agencies, and creators who need scalable visual content — without photoshoot time and cost.

— How I work

Strategy-led.
Design-driven. Data-validated.

Strategy
Discovery Store + CWV Audit KPI Setup
Design
Wireframes UX Test PDP / Checkout UI Design System
Development
Architecture Liquid Build QA QA Launch

Real results.
Real revenue.

Lumière™
“Calvin rebuilt our checkout from scratch. The lift was immediate — and it kept compounding through Q1.”

Sarah Mitchell

Founder, Lumière Beauty

+0%

Conversion rate uplift

$0.0M

Added revenue YoY

View case study →
NorthFlow™
“We went from a generic Shopify theme to a store that actually feels like our brand. ROAS doubled in two months.”

James Chen

Head of Growth, NorthFlow Apparel

0.0x

Return on ad spend

−0%

Cart abandonment

View case study →
Reverie™
“Mobile was killing us. Calvin’s redesign turned our worst-performing channel into our best one.”

Marcus Webb

CMO, Reverie Home Goods

+0%

Mobile conversion

0.0s

LCP load time

View case study →

— Let's work together

Ready to convert?

Start a Project →