Most eCommerce brands lose 60–80% of visitors at checkout. I fix the leaks through CRO strategy, sharp UX, and clean Shopify code.
“Calvin rebuilt our checkout from scratch. The lift was immediate — and it kept compounding through Q1.”
+0%
Conversion rate uplift
$0.0M
Added revenue YoY
“We went from a generic Shopify theme to a store that actually feels like our brand. ROAS doubled in two months.”
0.0x
Return on ad spend
−0%
Cart abandonment
“Mobile was killing us. Calvin’s redesign turned our worst-performing channel into our best one.”
+0%
Mobile conversion
0.0s
LCP load time
Most eCommerce stores are built to look good not to convert. I bridge that gap through UX design, Shopify development, and conversion strategy. Whether you're a brand, an agency, or building your next team. I work where design meets results.
For brand owners whose stores don't convert, agencies needing a design partner, and companies looking for a UX specialist in-house or remote.
For brands building or rebuilding on Shopify, agencies with dev overflow, and startups that need it done right from day one.
For brands needing a fresh identity, agencies wanting brand-design support, and stores scaling visual content without photoshoot time and cost.
Every layout decision starts with metrics, not aesthetics.
Heatmaps, A/B tests, and analytics drive every decision.
Strategy, design, and code — all converging into a single execution.
Clean Liquid templates and responsive code that loads fast.
Optimized for Core Web Vitals — fast stores convert higher.
Good result. should work as hard as you do.
View Upwork Profile
Connect on LinkedIn
Brands I've worked with
I started in eCommerce because I saw how much revenue brands were leaving on the table not from lack of traffic, but from poor UX. Now I combine CRO strategy, UX design, and Shopify development into one focused approach.