Estelle Goods

Estelle Goods came to us with a refined product line but a checkout flow that felt generic. We rebuilt the storefront from the ground up — moving from theme-based Shopify to a fully custom Liquid architecture — and replaced static product pages with editorial-style landing pages that lead with story and end with conversion.

We started with the customer journey — not the product grid. Each landing page tells a single story (collection drop, material origin, founder note) and routes to a focused CTA. A/B testing on the cart drawer alone moved AOV by double-digits.